(50 cent who helped popularize "jacking" hit songs for freestyles)
I know a lot of up and coming/aspiring rappers aren't going to like this but just consider it tough love.(lol) Something that irks me about most basement/bedroom rappers is their choice to freestyle over the current "hot record" Its gone on for long enough and its really starting to get played out. Freestyles over known beats isn't new its been around since the 90's blend tape days and continued in the 2000's with G-unit, D-Block, Dipset and Lil Wayne. The only difference is that usually MC's would rhyme over instrumentals whether they were popular or not. So it could be an Old school beat, a random album cut and an occasional hit song or two.
You didn't know what to expect and mixtapes were more fresh and exciting. Then around 2008 something happened the song "A Millie" dropped. I don't know what it was about that beat but the whole Hip Hop world(even KRS-ONE...thats insane) decided to spit there verses over it. I don't know if other fans are like me but I DO NOT listen to "Flavor of the month" freestyles. I'm a die-hard Jay-z fan and to this day I still haven't listened to him rapping over "A Millie" So aspiring MC I ask you what chance do you stand that someone will listen to your rendition of "Otis" when 50 rappers already made their own version of it?
In my opinion what helps a rapper gain an audience is his/her ability to stand out and be original(if you want longevity) How original is it to not only rap over someone's beat but also a beat everyone and their cousin is rapping on? How about you make a song that rappers are going to want to make remixes of? I know that's a crazy concept right?!
In todays climate there are only two rappers I can think of that can jack a song and make it more popular....50 Cent and Lil Wayne. That's just my opinion. These two already have already established large fanbases. A lot of new rappers are good but they seem to lack creativity and imagination.The mindstate of today's rapper seems to be "I killed (current hot song) I should be signed". Look at most new rappers that are buzzing they have there own sound. A sound that was built over the course of an LP or multiple mixtapes. Before I get "Oh you're just old school" let me give you a completely "Non-backpack" example.
Gucci Mane gained prominence when he started releasing mixtapes with producer Zaytoven. They created a trend that many southern rappers followed. Then Gucci's protege Wacka Flocka Flame discovered young beatsmith Lex Luger and started his own movement. But fuck it I'm giving away too much. I'm out.